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Tuba Ustuner

Tuba holds a B.Sc. from Middle East Technical University (Turkey), an MBA from Texas Tech University, an MA in Sociology from University of Illinois at Urbana-Champaign and a Doctorate in Business Administration from Harvard University.

Tuba has a wide-range of real-world experience.  Before starting her academic career, Tuba worked as a financial analyst at Procter & Gamble, and as a vice president for marketing. She also started a small business-to-business trading company in Turkey.

Tuba's research focuses on extending existing theories in the sociology of consumption to account for the distinctive context of the developing world. She is interested in issues around consumer acculturation and status consumption. Her research has appeared in Journal of Consumer Research, Harvard Business Review and Advances in Consumer Research.

At Colorado State University, Tuba is teaching  an undergraduate level course on Marketing Decision Making and a MBA level course on marketing strategy. Prior to joining CSU, Tuba was a Reader in Consumer Culture at Cass Business School, London.